If you are in the early stages of planning a college campus event, student engagement is likely a core focus in your mind.
1. Plan Early Enough to Book the Right Space
When you begin planning early enough, you are more likely to have your pick of the hot location spots.
2. Understand Campus Event Rules
Overlooking the rules of holding campus events is easy if you are not used to planning events. For instance, you might overlook the fact that food and drinks might have to come through a school-related vendor.
3. Create Effective Promotional Materials
Advertisements and other materials should be clear, concise, and easy to read from a distance. Make eye-catching materials with graphics and visuals that speak to those you are trying to attract to the event. Additionally, make the what, who, why, where, and when easy to establish immediately.
4. Establish Transportation If Necessary
If you are having an event that is just off campus or may involve students coming in from other locations, ensure that there are clear-cut transportation options detailed for interested parties. Additionally, ensure that parking is available and easily found. Whenever necessary, provide a map for event-goers.
5. Be Discoverable Online
All too many student event coordinators make the mistake of avoiding online visibility. Ensure that your event is easy to find online, especially through social media sites. It may not be necessary to buy advertisements, but you should definitely look into placing event materials in any available public forum. The more awareness you bring to the event, the more students will not want to miss out on it.
6. Offer Refreshments
College students are all about food and drinks, and the best way to ensure that you have a large following is to have something to offer.
7. Reach Out to New Students
The students most often looking for events to attend are those trying to learn about the campus or make new friends after transferring. These events offer a great way to pull in new audiences who are ready and willing to hear your message. These are students who are often feeling isolated, so you may find that these students are enthusiastic event-goers.
Now, you are left with the task of planning your event. Armed with this knowledge, you can ensure that the event you put together goes off without a hitch. Student engagement helps you achieve your organization's goals.